Vie-Del Company to Acquire Concentrate & High-Color Concentrate Business Lines from Constellation Brands 


Vie-Del Company (Vie-Del), the oldest family-owned grape processor and supplier of bulk juices, concentrate, brandy, wine and spirits in California, headquartered in Fresno, announced today that a definitive agreement was signed June 24, 2020 with Constellation Brands U.S. Operations, Inc. (“CBUSO”), a wholly-owned subsidiary of Constellation Brands, Inc. (“Constellation”), to acquire CBUSO’s grape concentrate and high-color concentrate business. The transaction is subject to customary closing conditions and requires Federal Trade Commission (FTC) review and clearance. Terms of the deal were not disclosed.

The agreement includes CBUSO’s Mega Purple, Mega Red, MegaNatural, and Canandaigua Concentrate brands used in CBUSO’s concentrates and high-color concentrate business and certain intellectual property, inventory, goodwill, interests in certain contracts, assets, and liabilities. Vie-Del plans to incorporate the MegaNatural High Color Concentrate product lines under the corporate Vie-Del Company brand and legacy product lines.
This acquisition strengthens Vie-Del’s capabilities and positions the company as a leader in the high-color concentrate business. Together with Vie-Del’s existing concentrate business, these new capabilities will further enhance the company’s ability to serve the needs of the marketplace.

complete press release for more information.

11903 S. Chestnut Avenue
Fresno, CA 93725
(559) 834-2525

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Vie-Del Company